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Giving a Lot of Sole
McDaniels Marketing Firm Holds Care Package Sock Drive for Marines in Afghanistan

McDaniels Marketing Firm Sock Drive for Marines
Click here to participate in the sock drive and meet the employees behind the sole.

To get into the Christmas spirit this year, a full-service marketing communications agency of Pekin, Illinois, is launching a sock drive for Marines with their holiday greeting.

McDaniels Marketing, a company who has been around for almost 45 years, serves a variety of industries throughout the Midwest in planning and executing marketing tactics. Their greeting card this year features all of the employees wearing wacky Christmas socks, with a greeting that reads “Give Your Heart and ‘Sole’ to deployed Marines.”

“This year, we wanted to do something more meaningful.” Randall McDaniels, president of the agency, said. “When we learned that deployed Marines need socks, we decided to coordinate the efforts with Marine Parents and develop our holiday greeting centered on that theme.”

McDaniels commented that while having all their employees pose in their crazy socks was a lot of fun, their efforts reach toward a much deeper mission. When the company discovered that socks are actually one of the most requested items by troops, they decided pairing the drive with our Care Packet Project™ could bring a lot of cheer to our men and women overseas.

“We are all on board with the idea, from the copywriting and designing of the card, to the organization and promotion of our efforts. It’s our goal to get hundreds of socks to Marine Parents for their January 21 shipment to the troops in Afghanistan.” reflected McDaniels.

Employees hope to gather the support of area businesses and residents to boost the drive’s impact even more. The drive is being held from Monday, December 5, 2011, to Friday, January 6, 2012.

Donated socks must be:

  • New, still in package
  • Boot or crew socks that go halfway up calf
  • 100% cotton
  • Olive green (Marines’ favorite), black, or white

The donations can be taken or shipped to McDaniels Marketing, 11 Olt Avenue in Pekin, Illinois. If you have questions, feel free to call 309-346-4230. Hand written cards may also be included, following these guidelines:

  • Address letter or card to “Dear Marine,”
  • Do not seal it in an envelope
  • Please write a unique, thoughtful message of support, as it’s very meaningful to the men and women defending our freedom.

“This drive is one small way we can show our gratitude to the troops and celebrate the giving spirit of the season.”

   
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